About Us


POPPY and CLAUDE is...

...a breath of fresh air.

…a home for simple style.

…a collection of thoughtful designs. 

…a love for showcasing inner beauty.


POPPY and CLAUDE in the Heartland

SIMPLE STYLE FOR WOMAN & CHILD nestled in the middle of the country and surrounded by the beauty of nature and wildlife.  

It's time we celebrate the importance of our children and what makes them shine. No wild patterns or brand name logos just plain and simple

designs in quality materials to be handed down for generations. Formerly known as Poppy's Closet.



"POPPY and CLAUDE is the one stop shop for unique, thoughtful finds for my daughter. The selection of brands is amazing and pieces are so thoughtfully curated. One of the best sites out there!"

Violet Gaynor : : Co-Founder theglow.com

"This is one of my favorite stores to shop at for my kids! I found Poppy and Claude years ago and have been shopping there ever since! They have all the best kids brands too! They are one of my favorite go to stores for my girls and for my friends!"

Rachelle Francey : : Founder lapetitemag.com